Online Ad Business Model Takes a Hit

by on February 12, 2008 @ 6:23 pm

in Business, Science and Technology

If you’ve ever wondered whether online ads as a primary source of revenue is a viable business model and/or about who really clicks on those annoying ads anyway, check out this item on Slashdot:

6% of Web Users Generate 50% of Ad Clicks.”

And that 6% is not representative of the general population. The linked article doesn’t say how much money is actually made from online ads but I still wonder about it, particularly in light of Firefox extensions like Adblock Plus.

About Geoffrey Allan Plauché  (370 Posts)

Geoffrey is an Aristotelian-Liberal political philosopher and an adjunct instructor for Buena Vista University. His work has appeared in the Journal of Libertarian Studies, the Journal of Value Inquiry, and Transformers and Philosophy. He lives in Edgewood, KY with his wife and two children.


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